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Tullia Jack

Tullia Jack

Associate senior lecturer

Tullia Jack

Fashioning use: A polemic to provoke pro-environmental garment maintenance

Author

  • Tullia Jack

Editor

  • Miguel Angel Gardetti
  • Ana Laura Torres

Summary, in English

During fashion’s life cycle the highest environmental impacts come from use: the way people maintain clothes in everyday life. Considering the way clothes are used allows designers to embed pro-environmental practices in garments with vast resource conservation potential. This chapter provides examples of garment design that shape the way people wash clothes. No-wash garments are found to be most effective in influencing the way people use clothes when combined with communication and knowledge strategies, creating social acceptance of not washing in order to conserve critical environmental resources.

Publishing year

2013

Language

English

Pages

127-133

Publication/Series

Sustainability in Fashion and Textiles

Volume

1

Document type

Book chapter

Publisher

Greenleaf Publishing Ltd

Topic

  • Sociology (excluding Social Work, Social Psychology and Social Anthropology)

Keywords

  • Sustainable fashion
  • Everyday life
  • Social practices
  • No-wash Enabling
  • pro-environmental practices

Status

Published

ISBN/ISSN/Other

  • ISBN: 978-1-906093-78-5