SASA talk on Mahatma Gandhi As a Communicator
Apart from being a national leader and social reformer, Gandhi was a great communicator. More than any one else, he recognized that communication is the most effective tool to shape opinion and mobilize popular support. He was successful because he had a latent skill in communication that surfaced in South Africa where he had gone initially to set up practice as a lawyer. This gave him the clue to rally millions of his countrymen when he returned to India. Gandhi’s journalism belonged to an era when there was neither radio nor television. Such was the power of his 'soul communication' that whatever he said and wrote reached the farthest corners of this country within days and to the entire world thereon. Gandhi, in a journalistic career spanning nearly four decades, edited six journals. None, including Harijan and Navjivan, at first, could boast a circulation of more than a few thousand copies. But such was Gandhi's grasp of the basics of mass communication that he ensured that his daily "outpourings of heart and soul" reached all.
Short- bio of M.S Harikumar PhD
A Media professional turned academician, Dr. M.S Harikumar currently teaches at the Department of Communication and Journalism, University of Kerala, India. He has close to two decades of experience in the newspaper industry and was earlier Chief Sub Editor and Chief Reporter in Mathrubhumi daily which is one of the most circulated newspapers in India. His PhD thesis in Mass Communication was a seminal explorative study on the reader-editor gap with a special emphasis on the gate-keeping theories of Mass Communication. At the Department of Communication and Journalism, UoK he teaches Cyber Journalism, Development Communication and News Reporting at the Master level besides supervising PhD candidates of Mass Communication. He has published several popular articles as a professional journalist and many research papers as an academician. He is also a member of the International Relations Group formed by the Higher Education Council of Govt. of Kerala, India.